How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]

Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).

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Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video.

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How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

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Why Culture Is Key to Brand Marketing’s Influence

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser’s iconic “Wassup?” campaign and Beyoncé’s BeyHive.

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What’s Lost When AI-Generated Characters Lie and Misrepresent?

Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?

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The Grinch That Stole Creativity: 2024 in Seussian Review

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

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Should TikTok Ruling Take a Bite Out of Your Marketing?

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

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Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

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Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

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Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

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