With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube […]

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.As a writer, I have to let readers and potential clients know my expertise, my skills, […]

I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do. It just took me a long time to accept that TikTok, unlike Vine, was here to stay. I was one of those Zillennials who avoided […]

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. I‘m pretty sure I’ve said this in a few blog posts already, […]

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. There’s no debate that when it comes to succeeding in digital content, mastering SEO is a […]

Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and […]

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a […]

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown […]

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic […]

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results. I remember running my first A/B test after college. It wasn’t till then that I understood the […]