Our Blog
How To Catch Content Lightning in a Bottle
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
MAICON Highlights: Determining the Role of AI in Marketing
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. As a content creator, I know brand identity is everything. My audience wants to […]
27 of the Best Professional Bio Examples I’ve Ever Seen [+ Templates]
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.As a writer, I have to let readers and potential clients know my expertise, my skills, […]
13 YouTube Description Templates That Have Helped Our Videos Go Viral
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube […]
How to Write a Memo [Template, Examples & HubSpotter Tips]
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. […]
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter. I‘m pretty sure I’ve said this in a few blog posts already, […]