Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth.Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process […]

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with […]

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test […]

Is AI taking over jobs in 2024? Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of AI taking it over. I’ll admit that I’m even affected by […]

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? […]

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets […]

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as […]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on […]

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of […]