It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And […]

Marketing is undergoing some major changes at the hands of AI. Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at […]

If budgeting stresses you out, we have a lot in common, my friend. If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot […]

Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must. Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how […]

To use ChatGPT or not to use ChatGPT? Is that really the question anymore? To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you’re like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media […]

Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Growing a following on TikTok can feel […]

Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.  Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.  These shifts align […]

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why? A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting […]

Team black or team green? Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featured pictures of House of the Dragon banners in renowned landmarks globally, including The New York Stock Exchange. Each spot vowed allegiance to […]

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product. Just about anyone can […]